University of Waterloo President David Johnston has articulated a vision of 10 goals with an overall objective of establishing Waterloo Region as the "Knowledge Capital of Canada" by the year 2020. This is a work in progress.

Here are links to the most recent version of the list, as presented in a speech to the Greater KW Chamber of Commerce on October 31, 2007. The most pertinent, from an arts, culture and heritage perspective, is Goal 9:

Develop and promote a vibrant cultural community.

The 10 goals

Remarks regarding Goal 9

Full text of the speech